Because no, it doesn’t! To hear ‘well it works’ is one of the most frustrating responses one can hear coming from those who make decisions about a products development. ‘It works’ to an engineer and ‘it works’ to a normal person, who is trying to accomplish a task, mean two entirely different things. To an […]
Like any talent, you don’t find a good designer by asking for the one whoâ€™ll do it the cheapest or the one who will do it in two weeks instead of four. You find the designer that you trust enough to call an â€˜expert.â€™ A designer makes only the amount of impact as the confidence […]
A blog I wrote for the company blog. There is a lot of discussion about the future of User Experience (UX) design among fellow practitioners. UX design, as an evolution from User Interaction design, Human Computer Interaction, Human Factors/Ergonomics, Usability Engineer, etc., has developed in parallel with computing and technology in our daily lives; a […]
“Ready. Fire. Aim!” Without great design you might hit the target, but the odds are against you.
“By testing competing ideas against one another, there is an increased likelihood that the outcome will be bolder, more creatively disruptive, and more compelling.” Or as we summarize it, “Play With It”.