"Design is not just what it looks like and feels like. Design is how it works."

"Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all."

"Good design makes a product understandable."

"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose"

"Everything is designed. Few things are designed well."

“Design is the intermediary between information and understanding.”

“Management is doing things right; leadership is doing the right things.”

“The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.”

"Success consists of going from failure to failure without loss of enthusiasm."

"Tell me and I forget. Teach me and I remember. Involve me and I learn."

"The product is the brand. You build brand in our industry through the product and the experience."

"Design is always about synthesis -synthesis of market needs, technology trends, and business needs."

"Design is not art; it is about pragmatic compromise rather than perfection. Behind the apparent chaos is discipline. It just appears as chaos because the calculus is different than that of other disciplines."

"Design is not just what it looks like and feels like. Design is how it works."

"Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all."

"Good design makes a product understandable."

"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose"

"Everything is designed. Few things are designed well."

“Design is the intermediary between information and understanding.”

“Management is doing things right; leadership is doing the right things.”

“The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.”

"Success consists of going from failure to failure without loss of enthusiasm."

"Tell me and I forget. Teach me and I remember. Involve me and I learn."

"The product is the brand. You build brand in our industry through the product and the experience."

"Design is always about synthesis -synthesis of market needs, technology trends, and business needs."

"Design is not art; it is about pragmatic compromise rather than perfection. Behind the apparent chaos is discipline. It just appears as chaos because the calculus is different than that of other disciplines."