• "Design is not just what it looks like and feels like. Design is how it works."
    Steve Jobs
  • "Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all."
    Douglas Martin
  • "Good design makes a product understandable."
    Dieter Rams
  • "Design is a plan for arranging elements in such a way as best to accomplish a particular purpose"
    Charles Eames
  • "Everything is designed. Few things are designed well."
    Brian Reed
  • “Design is the intermediary between information and understanding.”
    Hans Hofmann
  • “Management is doing things right; leadership is doing the right things.”
    Peter F. Drucker
  • “The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.”
    Charles Eames
  • "Success consists of going from failure to failure without loss of enthusiasm."
    Winston Churchill
  • "Tell me and I forget. Teach me and I remember. Involve me and I learn."
    Benjamin Franklin
  • "The product is the brand. You build brand in our industry through the product and the experience."
    Jim Wicks
  • "Design is always about synthesis -synthesis of market needs, technology trends, and business needs."
    Jim Wicks
  • "Design is not art; it is about pragmatic compromise rather than perfection. Behind the apparent chaos is discipline. It just appears as chaos because the calculus is different than that of other disciplines."
    Roger Martin

Experience.

  • "Design is not just what it looks like and feels like. Design is how it works."
    Steve Jobs
  • "Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all."
    Douglas Martin
  • "Good design makes a product understandable."
    Dieter Rams
  • "Design is a plan for arranging elements in such a way as best to accomplish a particular purpose"
    Charles Eames
  • "Everything is designed. Few things are designed well."
    Brian Reed
  • “Design is the intermediary between information and understanding.”
    Hans Hofmann
  • “Management is doing things right; leadership is doing the right things.”
    Peter F. Drucker
  • “The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.”
    Charles Eames
  • "Success consists of going from failure to failure without loss of enthusiasm."
    Winston Churchill
  • "Tell me and I forget. Teach me and I remember. Involve me and I learn."
    Benjamin Franklin
  • "The product is the brand. You build brand in our industry through the product and the experience."
    Jim Wicks
  • "Design is always about synthesis -synthesis of market needs, technology trends, and business needs."
    Jim Wicks
  • "Design is not art; it is about pragmatic compromise rather than perfection. Behind the apparent chaos is discipline. It just appears as chaos because the calculus is different than that of other disciplines."
    Roger Martin