Who Cares? – Seth Godin.

By Posted in - design theory & Observation on January 26th, 2012

http://sethgodin.typepad.com/seths_blog/2012/01/who-cares.html

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

 

Like most things that are worth doing, it’s not easy at first and the one who cares isn’t going to get a standing ovation from those that are merely phoning it in. I think it’s this lack of early positive feedback that makes caring in service businesses so rare.

 

Which is precisely what makes it valuable.

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