Enhancing the NFL Experience
Master’s Capstone.

 

A wearable prototype for Enhancing the Experience of the NFL [for a fan attending an in stadium game.]

Built using Arduino Lilypad technology.

Presentation


Poster


Jersey Prototype


Summary


  • Enhance NFL Experience
  • Don’t change (or “add layer”) of current experience of fan @ game.
  • Create a physical wearable prototype

Process


  • Mapping Existing Experience
  • ‘Exemplar’ Research
  • Fan Interviews, Surveys, & Contextual Inquiry
  • Sports Marketing & Sports Management publication review (fan team/player relationship)

Early Concepts


Crowd Noise Ball

“Bring the sounds of the game home”

The football would sit near the fan watching the game and would play sounds from the stadium through a football with a speaker at a fan’s house.

Madden “Play” Ball

The Madden “Play” Ball a football with a screen built in.

When you play pickup football it shows offensive plays that kids could learn, to be better learn/understand real offensive concepts. With a 3 choice display, the play selection presented would match the popular Madden Football video game.

Exemplars

  • “Live it” – designs that were meant to put the consumer in the role of a NFL player so they could feel the experience of playing in the NFL
    The NFL Experience

    http://www.nfl.com/superbowl/43/events/nfl-experience
  • “Above and Beyond” –
    RedZone Re-Cutter

    http://redzonetv.nfl.com/recutter/
  • “Affiliations” – use the brand of the NFL to draw people to their products or services.
    Campbell’s soup Chunky Click for Cans program.

    http://www.chunky.com/clickforcanslanding.aspx
  • Enhancing
    E-Stadium: Wireless Football Infotainment Applications.
http://portal.acm.org/citation.cfm?id=1187335.1187346

 

Early Prototype


First Prototype: Two pockets containing vibrating motors sewn onto the chest of a white undershirt worn under a jersey.

Final Prototype


Arduino Lilypad hardware in an existing jersey (DE Robert Mathis, Indianapolis Colts #98).

  • M.S. Capstone
  • May 2010