More than….

By Posted in - design theory & Experience Design on January 8th, 2012

“User Experience is more than…

  • visual design
  • front end development
  • websites
  • software
  • technology
  • a piece of the puzzle
  • a diagram
  • a process
  • a set of tasks

It is all of those things and so much more. It is every single detail we take in from the world around us; if our lives were a movie it would be mise en scene. People are constantly experiencing, taking in the world around them through their senses. “An Experience” is those sensations (things seen, smelled, felt, etc.) from a moment in time that were in some way relevant enough to a person that they are recalled when this moment is remembered.

This philosophy is crucial to the success of any business, non-profit, or group of people providing a good or service to others. When the consumers interaction with a product or service is recalled, if the memory is happy and positive then the person will be willing to continue spending money to use the offered product/service, and if they really love it they will even evangelize for the product/service or brand. If they recall a negative experience however, then they will either not return or begrudgingly use the product/service until a competitor comes along and provides a more pleasant experience.

User experience for an organization is any experiential quality that involves the product or service provided. Focusing on delivering a positive experience is critical to the long term success of any organization. 


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